Privacy Policy
Welcome to REEDLAB, Inc. (“we,” “us,” or “our”). This Privacy Policy explains what information we collect, how we use and share it, and your rights regarding your information when you use our services (“Services”). This includes visiting our website at www.reedlab.com or interacting with us in other ways like sales or marketing.
By using our Services, you agree to the collection and use of information in accordance with this policy. If you don’t agree with our policies, please don’t use our Services. If you have any questions, you can always reach us at [email protected].
What Information We Collect
We collect information in two ways: information you give us directly and information we collect automatically.
Information You Provide to Us
We collect personal information that you voluntarily give us. This happens when you register for an account, express interest in our products, or contact us. The information we collect includes:
- Identifiers: Names, phone numbers, email addresses, and mailing addresses.
- Account Information: Usernames, passwords, and contact preferences.
- Professional Information: Job titles.
- Payment Data: If you make a purchase, we collect information needed to process your payment, like your credit card number and security code. All payment data is securely handled by our payment processor, Stripe. You can view their privacy policy here.
Sensitive Information: We do not intentionally collect or process sensitive information.
Information We Automatically Collect
When you use our Services, we automatically collect certain technical information. This data helps us maintain security and for our internal analytics, but it doesn’t reveal your specific identity.
- Log and Usage Data: This includes your IP address, browser type, operating system, the pages you view, the features you use, and timestamps of your activity.
- Device Data: We collect information about the device you’re using, such as its hardware model, operating system, and IP address.
- Location Data: We may collect information about your device’s location, which can be precise (from GPS) or imprecise (from your IP address). You can disable location services in your device settings, but this may affect certain features.
How We Use Your Information
We use your information for several legitimate business purposes, including:
- To Provide and Manage Our Services: We use your information to create and manage your account, process orders, and manage payments and returns.
- To Communicate With You: We respond to your inquiries, send you administrative information (like changes to our terms), and provide customer support.
- For Marketing and Feedback: We may request feedback or send you marketing communications, which you can opt out of at any time.
- To Improve and Protect Our Services: We analyze usage trends to improve our Services and monitor for fraud to keep everything secure.
- To Comply with Legal Obligations: We may process your information to respond to legal requests or defend our legal rights.
When We Share Your Information
We only share your information in specific situations:
- Business Transfers: If we undergo a merger, sale of assets, or acquisition, your information may be transferred to the new company.
- Service Providers: We share information with third-party vendors and consultants who perform services for us, such as payment processing (Stripe) and data analytics (Google Analytics), under a written contract.
- Google Maps Platform APIs: We may share your information with Google Maps APIs to provide location-based services. This data helps estimate your location for features like providing directions.
- Legal Requirements: We may disclose your information if required by law or to protect our rights, property, or safety.
We do not sell or share your personal information with third parties for their marketing purposes.
Cookies and Tracking Technologies
Like most websites, we use cookies and similar technologies (like web beacons) to collect information. These technologies help us operate our Services, save your preferences, and understand how you use our site. We also permit third parties like Google Analytics to use tracking technologies for analytics and advertising.
Google Analytics
We use Google Analytics to help us analyze traffic and usage trends. You can opt out of being tracked by Google Analytics by visiting Google’s opt-out page. For more on Google’s privacy practices, you can visit their Privacy & Terms page.
Your Choices
Most web browsers are set to accept cookies by default. You can usually change your browser settings to remove or reject cookies. However, please note that doing so might affect the functionality of our Services.
Data Retention and Security
How Long We Keep Your Information
We keep your personal information only for as long as you have an account with us or as long as necessary for the purposes outlined in this policy, unless a longer retention period is required by law (for example, for tax or accounting purposes). When we no longer have a legitimate business need to process your information, we will either delete or anonymize it.
How We Keep Your Information Safe
We’ve implemented technical and organizational security measures to protect your personal information. However, no electronic transmission or storage technology is 100% secure. While we do our best to protect your data, we cannot guarantee its absolute security. We recommend you only access our Services within a secure environment.
Your Privacy Rights and Choices
You have certain rights regarding your personal information, depending on your location. These rights are not absolute and may be subject to legal limitations.
Your General Rights
- Right to Access: You can request a copy of the personal information we hold about you.
- Right to Correct: You can ask us to correct any inaccuracies in your personal information.
- Right to Delete: You can request that we delete your personal information.
- Right to Withdraw Consent: Where we rely on your consent to process your data, you can withdraw it at any time.
- Right to Opt-Out: You have the right to opt out of the processing of your data for targeted advertising or its “sale.”
Managing Your Information
- Account Information: You can review or change your account information by logging into your account settings. To terminate your account, please contact us.
- Marketing Communications: You can unsubscribe from our marketing emails by clicking the “unsubscribe” link in the email or by replying “STOP” to SMS messages.
How to Exercise Your Rights
To exercise any of these rights, please contact us using the information in the “Contact Us” section below. We will need to verify your identity before processing your request. We honor the Global Privacy Control (GPC) signal as a valid request to opt out. You may also designate an authorized agent to make a request on your behalf.
Appeals
If we decline your request, you may have the right to appeal our decision. Please email us at [email protected] with the subject “Appeal.” If your appeal is denied, you may be able to complain to your state’s attorney general.
Information for Specific Regions
For Residents of California (and other U.S. States with similar laws)
U.S. state privacy laws like the California Consumer Privacy Act (CCPA) provide residents with specific rights regarding their personal information. The table below outlines the categories of personal information we have collected in the past 12 months.
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Contact details (name, address, email), IP address, account name. | YES |
| B. Personal information (Cal. Customer Records statute) | Name, contact information, employment. | NO |
| C. Protected classification characteristics | Gender, age, race, ethnicity. | NO |
| D. Commercial information | Purchase history, payment information. | YES |
| E. Biometric information | Fingerprints, voiceprints. | NO |
| F. Internet or network activity | Browse history, search history, interactions with our site. | YES (as Log & Usage Data) |
| G. Geolocation data | Device location. | YES |
| H. Audio, electronic, visual, or similar information | Images or recordings created in connection with business activities. | NO |
| I. Professional or employment-related information | Job title, work history (if you apply for a job). | NO |
| J. Education Information | Student records. | NO |
| K. Inferences drawn from other personal information | Profile reflecting preferences and characteristics. | NO |
“Shine The Light” Law: California residents can also request, once a year and free of charge, information about categories of personal information we shared with third parties for their direct marketing purposes. We do not share your personal information with third parties for their own direct marketing purposes.
For Residents of Canada
If you are a resident of Canada, you have rights under Canadian data protection laws, including the right to access, correct, or erase your personal information, and to object to or restrict its processing. To exercise these rights, please contact us.
Children’s Privacy
Our Services are not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you become aware that a child has provided us with personal information, please contact us, and we will take steps to delete such information and terminate the child’s account.
Policy Updates
We may update this Privacy Policy from time to time. The updated version will be indicated by a “Last Updated” date at the top. If we make material changes, we may notify you by posting a notice on our website or by sending you a direct notification. We encourage you to review this policy frequently to stay informed.
Contact Us
If you have any questions or comments about this policy or your privacy rights, please contact us:
REEDLAB, Inc.
8 The Green, Suite 7826
Dover, DE 19901
United States
[email protected]